ELURA — PRIVACY POLICY

Last Updated: 12.02.25

At Elura (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information.
This Privacy Policy explains how we collect, use, disclose, protect, and store your information when you use our website (“Site”) and related services (“Services”).

By using our Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Information You Provide Directly

This includes information you voluntarily submit through:

  • Forms (including quiz responses, intake forms, assessments, waitlist forms)

  • Account creation (if applicable)

  • Contact forms

  • Course or masterclass enrollment

  • Newsletter sign-ups

  • Purchasing future services or products

  • Email communications with us

Such information may include:

  • Name

  • Email address

  • Phone number

  • Demographic details

  • Responses to the EVA or other assessments

  • Payment information (handled securely by third-party processors)

  • Any other information you choose to provide

We do not store credit card data on our servers.

1.2 Information Collected Automatically

When you interact with our Site, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

  • Referring URL

  • Cookies and tracking technologies

  • Analytical data via tools such as Google Analytics or similar platforms

This information helps us improve user experience, analyze performance, and optimize website functionality.

1.3 Information from Third Parties

We may receive information from:

  • Payment processors (e.g., Stripe)

  • Email service providers

  • Social media platforms (if connected)

  • Analytics services

  • Advertising partners

This may include aggregated, anonymized, or demographic data.

2. How We Use Your Information

We may use your information for the following purposes:

  • To provide, operate, and improve our Site and Services

  • To process your quiz responses or assessment inputs

  • To deliver educational content (emails, masterclasses, courses)

  • To communicate with you (updates, newsletters, announcements)

  • To personalize your user experience

  • To manage waitlists, registrations, or future programs

  • To analyze usage and trends for optimization

  • To comply with legal obligations

  • To prevent misuse, fraud, or security breaches

We will never sell your personal information.

3. Cookies & Tracking Technologies

We may use cookies, pixels, tags, and similar tracking technologies to:

  • Improve site performance

  • Analyze traffic

  • Personalize content

  • Remember user preferences

  • Support marketing campaigns

You may disable cookies through your browser settings, though doing so may impact website functionality.

4. How We Share Your Information

We may share information with trusted third parties only when necessary to operate the Site and Services, such as:

  • Website hosting providers

  • Email service providers

  • Payment processors

  • Marketing platforms

  • Analytics services

  • Customer support tools

  • Course delivery platforms

  • Data storage providers

All third-party partners are required to handle your information confidentially and securely.

We do not share or sell personal data to third parties for financial gain.

5. Data Storage and Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from:

  • Unauthorized access

  • Loss

  • Alteration

  • Misuse

  • Disclosure

However, no data transmission over the internet is 100% secure.
You use the Site at your own risk.

6. Data Retention

We retain personal information only as long as necessary to:

  • Provide our Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

You may request deletion of your information at any time.

7. Your Rights

Depending on your location, you may have rights including:

  • Access to your personal information

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Object to processing

  • Withdraw consent

  • Request a copy of data collected

To exercise these rights, contact us at:
privacy@elura.co (or your preferred email).

8. Children’s Privacy

Our Site and Services are not intended for individuals under 18.
We do not knowingly collect or store information from minors.
If you believe we have collected such information inadvertently, please contact us to have it removed.

9. Third-Party Websites

Our Site may link to external websites or platforms.
We are not responsible for the privacy practices of these third parties.
We encourage users to review the privacy policies of linked sites.

10. International Users

If you access the Site from outside the United States, you acknowledge that your information may be transferred to and processed in the U.S., and that the U.S. may have different data protection laws than your country of residence.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Updates will be posted with a revised “Last Updated” date.
Your continued use of the Site constitutes acceptance of the updated Privacy Policy.

12. Contact Us

For questions, concerns, or requests related to this Privacy Policy, contact us at:

info@elura.co